An organization can only be called a growing organization if they are able to handle the growth efficiently and sustain it. Sustainable growth is the key for any organization to pull off the numbers they desire and become the leaders in what they do. In our last transformation Tuesday we covered the first 5 key attributes of sustenance. This Tuesday, we’ll be taking you through the other 5 key attributes for sustainable growth :

• Find your niche and explore it for potential opportunities

You cannot grow in a market that is a deficit of potential or opportunities. Instead of trying out haphazardly in the market, one must work towards finding their niche and targeting and exploring it to generate better results. Furthermore, better opportunities will provide you with a better chance of growth and sustainability.

•  Become the best in the market in what you do

Becoming the leader in the market in which you operate in has many benefits when you are looking to sustain the growth. It helps you in having enough time and resource to invest in sustaining the growth while constantly benefitting from the name you have established in the market. However, while doing so, one must look after their competition and their relative positions in the market as well.

• Invest in the future

Looking after the present is a good thing but don’t get stuck and look at the bigger picture i.e. future. One must invest in the future and look forward to being the same or moving ahead with the passage of time. It will also prepare you for the forthcoming events and will further help you in sustaining your growth and its rate.

• Be reliable and consistent

Accepting challenges and working to take them down will help you in creating your own name among the customers. It will also establish you as a reliable and consistent organization in front of them. Moreover, being reliable and consistent in your activities will also make your organization highly productive internally and will keep your growth rates constant.

•  Never let go of talented and committed people

People working in the organization define it and help the organization to grow and reach new heights. Organizations need to understand the value of such talented and committed people and should always work towards acquiring and retaining such individuals. One must find it hard, but believe me, it pays off really well.

Growth is aspired by every organization. However, just focusing on growth and setting new targets after achieving one will never help one. One must know and should be able to sustain the achieved growth and then set new targets as they will serve as the foundation for the new strategies and techniques. To ensure it, one must create a holistic environment incorporated with the trends driving the contemporary industry as well as react and plan for the future that is just around the corner.

Written & Compiled by Faber Kishlay and Faber Mayuri